Category: Marketing

  • Sakhr Software Co.’s Marketing System

    Executive Summary The main purpose of this paper is to analyze the peculiarities of the marketing system in such an organization as Sakhr Software Co. This company is located in Kuwait, and it specializes in natural language processing or NLP. It was established in 1982, and since that time, its popularity has become immense, especially…

  • Enhancing Efficiency of Marketing Operations Using Advanced Analytics

    Table of Contents Outbound Marketing Financing Product Development Customer Experience In today’s highly technological world, it is vital to utilize the available analytical tools in marketing operations. Using Data Science, Computational Analysis, and Statistics, I would be able to achieve several optimizations resulting in higher sales, a more efficient business, and higher satisfaction from the…

  • Consumer Purchasing Behavior Impact on the Formulation of a Marketing Plan

    Introduction The consumer’s behavior analysis is a marketing action that deals with the decision-making process of a buyer and argues to generate a framework of his choice including the factors that influence mental and social processes. The theories of consumer’s behavior address, why a buyer would choose a particular product or brand over other substitutes,…

  • Marketing Plan – Bradley Brew Project

    Table of Contents Company Summary General Information Target Market Conclusion Bradley Brew Project is a microbrewery founded and managed by Chelsey and Mike. This family business is focusing on the best ways to provide a personalized beer experience and community-based education to the local residents in Bradley Beach. The firm’s formulation for fermentation processes supports…

  • Budgeting and Marketing in the Clinical Practice

    One year’s budget for my clinical practice Item Description Amount in USD Anticipated Revenue Startup Requirements 20 rooms Apartment rent for 1 year 60,000 Revenue from consultancy and service delivery 500, 000 Expenses One years’ salary for employees Utilities like water, electricity and tax payment 60, 000 20, 000 Capital Items Screening machines and equipments…

  • Marketing Strategy for the Cloud-Based Platform “Swiftly”

    Market Description The transportation market in the United States is evaluated at $1.6 trillion in 2018 by the International Trade Organization. Product Review Swiftly is a cloud-based platform for collecting and analyzing transportation data and managing the logistics of a business. Review of Competition Public transportation data can be found on the following websites –…

  • Contemporary Events Marketing: Topping Out Ceremony

    Introduction The success of any given event depends on the planning behind it. Strategic planning is needed at all times. Management bodies of such events find it essential to rely on fundamental theories and various best practices to enhance the experience derived from such undertakings. A number of foundations act as building blocks in the…

  • Pricing Strategies and Marketing Channels

    Explain At Least Four of the Seven Steps for Setting an Initial Price for a Product or Service Select the pricing objectives In choosing its pricing objectives, a company must first establish what it wants to achieve with a certain product offer. A company can pursue various objectives and they include survival, maximum current profit,…

  • David Jones Company: Improve the Value of Marketing

    Introduction Online market retailing is the process of allowing interaction of the market products through the use of internet facilities. Modern activities are involved in these processes, which include browsing to determine the availability of on line shops, identifying the prices of different products, selling the products, branding the products, determining potential demand of products,…

  • Dudebox Firm’s Aggressive Marketing Strategy

    EFE and IFE matrix EFE matrix No Opportunities Weight Rating Weighted score 1 Increasing demand in Europe, Asia and Africa 0.15 4 0.60 2 Growing popularity of subscription boxes 0.10 3 0.30 3 Ease of securing a partner 0.10 2 0.20 4 Huge disposable income among men 0.05 1 0.05 5 Good relationship between USA…