Category: Marketing

Different generations depict various channel preferences from the marketers since they possess diversified thoughts and behavior. The generation more likely influences the mindsets they belong to. Instead of emphasizing a single data point, generational segmentation offers marketers a well-informed consumer profile that functions as an initial point for determining their purchasing behavior, values, and motivations…

The term marketing myopia was proposed by economist Theodore Levitt, who indicated that some companies are not far-sighted and are focused on meeting the company’s needs and not on marketing to consumers. The main idea of the theory is that the company focuses on one specific aspect of marketing and not on many different ones…

In the world of media, understanding the peculiarities of target audiences is crucial. Audience segmentation studies support content creators in marketing the results of their work using the right methods and platforms. The first link, the article titled “Reading “Us” through Its T-Shirts” by Murphy (2020), explores the symbolism and hidden references in the clothes…

Email marketing, ubiquitous for everything from businesses, to charities, to political advocacy groups, has powerful potential to build customer or audience awareness and loyalty. However, there are some distressingly common errors, in using this tool, all of which are largely preventable. Are you segmenting your email list? Email, unlike many other forms of marketing, cannot…

The dynamics of the current business environment have complicated the manner in which businesses are carried out throughout the world (Calkins, 2008). For instance, depending on the scope of customers’ needs and the prevailing levels of competition, marketing strategies vary from one industry to the other (Keller & Kotler, 2012). Such considerations are evident in…

Table of Contents Social Media as a Part of Jeep’s Marketing Campaign Engagement with the Audience Social Media Role During and After the Ad’s Premiere Conclusion References The Super Bowl season is a remarkable event in the United States that creates opportunities for people to spend more time together and for social marketing campaigns to…

Introduction Over the past few years, many companies have adopted social media as a platform for online marketing. Companies utilize social media platforms for product promotion, reputation management and profile development. This has made social media an important component of any company’s marketing strategy (Groeger, 2011). Organizations use social media channels such as “online forums,…

Sponsorship Activation Definition Sponsorship is one of the key tools for successful marketing. Dreisbach, Woisetschlager, Backhaus, and Cornwell (2018) stipulate that sponsorship activation “goes beyond one-way basic advertising and promotion to two-way communication and even advanced forms such as complex real-time campaigns” (p.1). Enoch (2020) further breaks down sports activation into numerous elements, such as…

The General Motor site has processes involving interaction between potential clients and this assist marketer since the recommendations advertise and assist firms to grow their market boundaries. Advertisements of products on the site are an excellent strategy and link for enhancing sales since they have a close connection to vehicles, for instance, the vehicle-compatible iPods…

The only element within the marketing mix that does not generate cost is pricing. The latter generates revenue. Since the generations of revenue and profit maximization are the key goals of any business establishment, it is important to devise the most effective pricing strategies (Grewal & Levy, 2012). There are five crucial elements that are…