Category: Marketing

Table of Contents Introduction The target market segment Marketing information system Response to changes Conclusion Reference List Introduction The development of technology enables people to choose better options for their lives. Apart from this contemporary people can afford taking care of nature. These two factors contribute to the development of the green motor car market.…

Marketing and innovations are the two main functions of any business (Kotler and Gary, 2012). For a business to thrive and be able to sustain itself in the global market, it must comprise of regular innovations and proper marketing techniques. That is, the management should be made up of innovative personnel to come up with…

Introduction This paper gives a critical analysis of the effects of Internet on change in the ICT Services Industry. The internet offers a super highway for unbundled and heterogeneous information through sophisticated distributed information networks. The ICT system is crucial because it offers services to many other industries and the effects pertaining to its growth…

Business description MegCo is a private limited company, which was registered in 2013 in the UK. The firm intends to venture into the UK beverage industry. The firm’s management team considers leasing as the best option in its effort to ensure that the firm is strategically located. The firm will specialise in the provision of…

Table of Contents Introduction Tracking Activities Measuring Evaluating Social Media Monitoring Tools Ethical, Legal, and Social Issues Conclusion References Introduction Social media monitoring is an effective strategy to identify what clients and potential customers say and write about a business. This information can help organizations find how satisfied their clients are, what product or service…

Online retail channels became one of the core practices in marketing. It is essential to understand that online buying behavior significantly differs from traditional retail stores, as there are many new factors that affect buyers’ decisions (Lim et al., 2017). Online stores must assess these differences in consumers’ perceptions in order to identify effective stimulants…

Table of Contents Market segment matrix Segment Size Key trends and forecasts Buyer criteria Key competitors Indicative profitability Resultant target segments References Market segment matrix At first, it is necessary to create a market segment matrix that describes the behavioral and psychographic characteristic of potential customers who can be divided in two groups. Characteristics Gamers…

The Globe and Mail is Canadian largest-circulation newspaper based in Toronto; the newspaper also sells in a total of six cities in the country. The media industry is largely supported by marketing and advertisement where private and public organizations post their adverts to reach to consumers. Different companies have different approaches; the strategy adopted by…

Table of Contents A professional code of ethics in marketing Summary of Main Points How the Code of Ethics Provides Guidance References A professional code of ethics in marketing The American Marketing Association (AMA) has the mandate of promoting the highest professional, ethical values and norms standards for its members, constituting students, academics, and practitioners.…

Book Synopsis “Boy in Motion: Rick Hansen’s Story” by Ainslie Manson is a biography of Rick Hansen by the author Ainslie Manson. The book uses pictures to portray Hansen’s years as a child in B.C, Canada. The book highlights his almost obsessive love for the outdoors, and his love for sports and fishing. The book…