Category: Marketing

Executive Summary U Pack It We Move It is a small startup logistics company that is about to start its operations. The company has a fleet of trucks that will be used to a wide range of products for its clients from one location to another in a safe way and within the shortest period…

Today, billions of people worldwide use social media platforms, making it the most advanced technology for the current and future generations. Current statistics show that social media usage is estimated to cover over half of the world’s population, which accounts for 4.20 billion people who use the internet. For example, the overall number of people…

Article Information Ciaran Norris, “The Next Generation of Gaming Calls for Next-Gen Marketing” Source: Marketing Week. Web. Article Summary The selected article by Ciaran Norris was published three weeks ago. The source is focused on reviewing the most recent external tendencies affecting companies in the gaming industry and their supposed influences on approaches to game…

Table of Contents Introduction Cultural Factors Demographic Factors Economic Factors Political/Legal Factors Technological Factors Geographical Factors Conclusion References Introduction Entering the global market is essential for growth and development The external marketing environment has opportunities and threats (Lamb et al., 2021) The environmental analysis is necessary prior to entering the country’s market Perigord Bakery from…

Introduction Tourism and hospitality enable cultural exchange, employment opportunities, and infrastructural development. Tourism and hospitality require a business-friendly environment to thrive. Favorable legal regulations and a calm political environment allow tourism companies to stay afloat in the business. Furthermore, stable suppliers and reliable customers promote tourism among different countries. Natural scenery, beautiful flora, and fauna,…

Contents Introduction Rationale Statement of research question Theoretical Framework Brief Literature Review Methodology The Show Schedule and the Target Audience Show Personnel Evaluation and Control Reference List Introduction Television’s ability to present a video, audio, and motion is proving to be one of the most common and modern powerful means of delivering information to a…

In the last decade, social media have been actively used by businesses as instruments to promote their products and services. Therefore, it is necessary to constantly monitor the latest trends in social media marketing and opportunities provided by the most commonly used social media platforms. In the article “3 social media trends impacting marketing in…

Often, advertisements use unethical messages to attract buyers. The most common practice is the use of gender biases. These biases are systemic since there is an inherent tendency to favor one side of the human or social system in such ads. This question is important because ads target personal assumptions, beliefs, and values, such as…

Table of Contents Rationale for the new product or service Problem or Opportunity Company Approach Methodology and Planning References Rationale for the new product or service The impact that the coronavirus has been producing on a global scale does not seem to subside, causing multiple businesses and organizations to manage severe disruptions in their performance…

Ethics in marketing Ethical concerns arising in the process of marketing Snapple Juices include deceptive advertising. In this case, the focus is the promotion of, consumer culture re which leads to consumers buying more of the product owing to impaired thinking. This kind of advertising is of benefit to the company since out of this;…