Category: Marketing

Executive Summary This document entails the OnePoint Software Strategic Marketing Plan, which is a new open-source software company that seeks to come up with a sophisticated operating system. Several companies have come up with suites that offer different computer packages; however, none of these make efforts to have professional products within the operating system. OnePoint…

Analysis Millennials comprise one of the consumer bases that car manufacturers are yet to understand and exploit. In spite of many millennials getting well-paying jobs, they are reluctant to securing driving licenses, leave alone purchasing cars. In the past, most people, particularly Baby Boomers viewed owning a car as a significant rite of passage to…

The marketing plan suggests following some of the trends that have already become the cornerstone of the company’s success. It does not reject some of the key points of the current marketing strategy. Instead, it provides the guidelines for the future development of new services, the introduction of pet supplies, and the creation of sophisticated…

Table of Contents Introduction Articles Themes The Role of the Articles in Understanding B2B Marketing Course Building Long Term Customer Relationships in Business Markets Introduction This report focuses on analyzing and synthesizing information about the best business-to-business marketing practices found in seven different articles. The paper will first explore the main themes raised in the…

Introduction Background E-marketing is a part of e-business that makes use of electronic medium in the promotion of products and services using age-old marketing principles to meet the marketing objectives of the organization. According to Marketing Teacher (2000, 2005), e-marketing is by its very nature an aspect of an organizational function and a set of…

Social media is a fundamental part of contemporary consumers’ lives. They use it to read the news, communicate with friends and family, shop, and learn new information about trends in various industries. Therefore, businesses need to utilize social media channels for their profit. Such strategies as reaching new and existing consumers by executing a mixture…

The Mission Statement To be the best tour operator company in the United States of America, by providing efficient, outstanding quality services and value so that we make every client who uses our services smile with satisfactions. Background study of U.S.A. and description its tourists Tourist attractions The United States of America records approximately 50…

Table of Contents Abstract Introduction Background of marketing: the evolution Social Marketing Commercial Marketing versus Social Marketing The Success of Social Marketing Campaigns The success of Social Marketing Campaigns: Stakeholders’ View. References Abstract The marketing environment keeps on changing, just like the consumers. Marketing as a discipline and style also changes so as to be…

The Strategic Planning Process The approaches utilized by organizations in developing strategies to achieve long-term goals comprise the strategic planning process. It is vital since it facilitates creating a master plan instrumental for attaining the company’s tactical aims. It has several steps, including determining tactical position, objectives’ prioritization, developing a strategic plan, executing and managing…

The new deodorant product that our company intends to introduce into the retail chain could present great opportunities for our company. This calls for proper and effective marketing of the deodorant. While doing this, we need to consider ethical and legal issues that may arise of which I have researched and considered carefully. I have…