Category: Marketing

To highlight the considerable popularity social media have gained in the modern world would be to say nothing, as they have penetrated all spheres of human life. In particular, their development has favored the appearance of social media marketing, which is normally abbreviated as SMM and presupposes using social networks as marketing channels. This sphere…

The present-day business world dictates its rules to the companies and their customers, and they imply the focus on specific parameters defining the appeal of items for purchase. One of the principal characteristics of desirable goods is their coolness, and it explains the first impression a product makes on a potential consumer. The race for…

Introduction The hospitality industry is important, especially in a modern world where every individual has an expectation of having his or her needs satisfied as soon as possible at a reasonable price. To date, I have had personal experience with several different service providers. In this paper, I provide an analysis of a visit to…

In projects, some elements may fail to meet objectives or achieve their respective project targets. Identifying both items is critical during the project life cycle since they influence the overall outcome. The distinguishing of the entities that could go wrong or right in a program relies hugely on the risk assessment procedure. This process mainly…

Executive summary American Airlines is the largest airline by passenger traffic in the world. A subsidiary of AMR Corporation, the headquarters of American Airlines is situated at Fort Worth in Texas next to Fort Worth International Airport. The organization operates intensive domestic and international air transport networks. The organization was formed through conglomeration of small…

Executive Summary The paper is a business environment audit report that examines the marketing strategy for Great Leap Brewing to enter the draft beer market in Russia. The work includes considering key aspects, including situation analysis and marketing objectives, aimed at assessing the company’s development potential within a new market. Further, the marketing strategy and…

Table of Contents Introduction Thesis statement Thesis support Counterargument Refutation Conclusion Works Cited Introduction Proactiv brand dates back to the 90s when it was launched by Doctors Rodan and Fields and first surfed the acne treatment market. The treatments’ active ingredient is benzoyl peroxide which can be suitable for some and cause allergy in others.…

Introduction The focus on business and the associated growth in revenues could be considered major concerns of the modern world. To become successful, a company should be ready to obtain a significant competitive advantage and assure that its rivals will not be able to attain the same level of success (Walters n.d). There are constant…

InterContinental Grand Stanford, Hong Kong is the leading hotel in the city of Hong Kong having the association with the Intercontinental Hotel Group (IHG). Located in the downtown along Tsim Sha Tsui East waterfront and easily connected by all modes of transport from all the leading cities in the world. The brand of InterContinental Hotels…

Marketing has a broad range of activities. Promotion being one of the marketing mixes deals with the exposure of a product or service to the market. The promotional approach would enhance the use of promotion mix to try to sell the Rengo Real Estate Project. Purpose Description Real Estate has become a primary concern for…