Category: Marketing

  • Researching of Excess Retail Marketing

    I do not think there are too many retail stores in the New Jersey area or the United States. The development of modern society aims to instantly satisfy the individual, which also includes easy access to affordable products they want. Moreover, innovation and creativity develop and are introduced into society so rapidly that new products…

  • Service Advisory Partnerships Company: Marketing Strategy

    Table of Contents Back Ground Information of SAP Entrepreneurship The Rationale for Developing a Website for SAP Online Marketing Strategy for SAP Key Performance Indicators Conclusion and Recommendations Reference List Appendix 1 Back Ground Information of SAP Entrepreneurship Service Advisory Partnerships Entrepreneurship is a consultancy firm focusing on offering advisory services to local businesses. This…

  • Marketing Candidate Analysis: How to Choose?

    Table of Contents Introduction Direct and Indirect Compensation Requests of the Candidates The Best Hiring Decision Conclusion References Introduction Compensation is a significant part of any company’s budgeting plan. This is why it is highly important for an organizational recruiting team to focus on the selection of the best talent but also to take into…

  • G Company: Marketing Plan

    Executive Summary This assignment is a marketing plan for G Company highly regarded in the electronic markets that will enable it to reach the full profit potential of its new small appliances line. The first thing done is the creation of a mission statement that should be adopted as it launches the new line of…

  • Social Media and Its Use in Marketing

    The Internet is the most massive and prompt source of information, so today, it is difficult to find any area of human activity that would not be represented there. A social network is a social structure that consists of nodes (individuals, groups of people, or communities) interconnected by one or more options using social links.…

  • ATB Company’s Marketing Alternatives

    Table of Contents Introduction Creating a Mobile Application Expanding the Mobile Application Acquiring Small Mobile Parking Companies Conclusion References Introduction Upon analyzing the case, alternatives can be proposed for ATB to address the existing situation effectively. In proposing alternatives, it should be considered what different options the company has to deal with the growing competition…

  • Zhejiang Gonow Automobile Company: Global Marketing

    Background of the Company The purpose of this report is to prepare a global marketing plan for the Chinese company Zhejiang Gonow Automobile Ltd (ZGA), which started its operation in the domestic market in 2003. This company is producing pickup and sport-utility vehicles (SUV) for the local market but it would like to enter the…

  • Marketing Metrics of Tencent Plc

    Introduction A management report plays an essential role in the promotion plan of an organization. For instance, it displays the primary marketing metrics applied in advertising the organization’s critical products. Besides, they create a visualization of the current marketing performance to assess its overall organizational potential. Through the selling metrics calculated, we can relate the…

  • Australian Rugby Union’s Marketing Campaign

    The current paper examines the marketing situation of the Australian Wallabies rugby union team (which is a product of the Australian Rugby Union, the ARU), and provides reflection about its marketing situation on the basis of the research that was conducted earlier. The previously identified issues which are faced by the ARU are briefly described;…

  • Cafe Latte Cino: Marketing Strategic Alternatives

    The first option for retention of the customer base is the introduction of coupons and daily deals. This strategy is primarily aimed at price-conscious consumers. The coupons will be distributed directly in the coffee shop. Such a strategy is expected to be highly successful for two reasons. First, the current research indicates that the number…