Category: Marketing

Introduction Firms that want to succeed in their respective segments need to develop and implement the most appropriate business plans. Competition remains a major obstacle that can affect the overall performance of a given organization. Scafé Fabrics is a modern company relying on emerging technologies to design and develop superior fabrics that can be used…

Lyft must develop a revolutionary technique to strengthen its consumer and business market control to achieve radical output and achieve its aims and objectives. Individuals aged 18 years or older with a valid driver’s license who hold an Android or Apple iOS mobile device are Lyft’s target market (Jiang et al., 2018). The organization has…

Definitions Classical conditioning is a process that manipulates the human brain by associating everyday items with specific terms. During the elections, this guideline is utilized to painstakingly express politicians’ messages to the residents. For instance, they get the artists to sing them at their assemblies (Quickel, 2020). Classical conditioning has always been a useful tool…

Table of Contents Introduction Market Research Consumer Research Conclusion References Introduction Marketing research always involves analysing a large amount of information because it should address a number of significant factors, including product characteristics, market conditions, and consumer behaviour. New methods of collecting and processing data enable more efficient design and verification of research hypotheses. According…

Summary and Business Activities The ship had to start its work during economic decline when the United States dealt with the consequences of the 2008 financial crisis. Managers were aware of certain risks but initially received good feedback from customers. The clients were mainly US citizens, although the company wanted to reorient itself to the…

Marketing is one of the most critical undertakings all companies apply, regardless of their directions and sizes, to communicate and deliver value to customers in a way that benefits organizations. Because of the enormous number of competing companies in the global marketplace, marketers spare no effort in developing strategies that allow for winning a competitive…

This dissertation offers in-depth research on the effects of Hotel Chain Management on the hotel industry and is offered for the fulfillment of a Master’s Degree in Management. The author of this dissertation will carry out in-depth research to find out the marketing strategies that are being employed by the hotel managers in a bid…

Market Description Over the years, the WDTC and organizations in the media and entertainment industry have integrated AR technology into their systems, allowing their customers to enhance their experience using 3D realistic viewing. Therefore, our proposed product innovation is dynamic and competitive as it will rival some of the best producers like Apple. Currently, Apple…

Abstract Social media marketing is an ongoing business trend practiced by most successful small and large-scale businesses. It involves creating brand profiles on various social media platforms and promoting business services and products. Digital marketing is essential because it offers a company huge benefits, including brand awareness, a large audience, and increased sales revenues. A…

Introduction This paper presents a comprehensive analysis of factors influencing consumer behavior. Through primary qualitative research, the paper explores customer perception towards different purchasing decision elements such as cost, motivation, brand, decision-making conditions, and post-purchase satisfaction. Research Questionnaire Which item did you buy, and what factors motivate you to purchase it? Did you consider the…