Category: Marketing

  • Ultimate Battlefield Simulator: Marketing Project

    Executive Summary The Ultimate Battlefield Simulator is a gaming product designed based on military war games in order to present an intriguing battlefield condition. The battlefield simulator includes specific features to present real war combat conditions. Thus, it is a gaming product that is designed to ensure the target customers receive great combat experience. The…

  • Marketing Plan for 3-D Virtual Scanning

    Executive Summary 3-D virtual tours have been around for barely two decades, and during this period, many people have switched from traditional 2-D methods of viewing objects to 3-D virtual tours that are more engaging and detailed. Additionally, virtual tours are a convenient way for an individual to explore a physical space as if they…

  • The ReDefine Firm’s Marketing Proposal Analysis

    Table of Contents Summary Competitors Analysis Marketing Promise Reference Summary ReDefine is a company that seeks to provide unique tourist experiences in well-known and not-very-familiar destinations around the world. It is based on the idea that travel can bring more happiness, satisfaction, and joy than it usually does. To achieve that, the firm offers several…

  • Marker Motion Technology Marketing Strategy

    Motion Sensors Market Motion sensors have become an inseparable part of modern technical devices. Such sensors are used widely in smartphones, smart wearables, virtual reality devices, and even autonomous vehicles. Therefore the market is significantly technology-dependent and higher perspective. Smart devices and electric cars may represent the present and the future of human history. Even…

  • Marketing of the M.U.S.A Magic Pen Product

    Executive Summary Successful introduction of a new product in the market requires research and critical analysis of the product, its competitiveness, relevance and acceptability among the targeted clients. Specifically, the successful introduction of the M.U.S.A Magic Pen product requires a balanced mix between marketing and strategic positioning in the expansive market. This business plan covers…

  • Ambush Marketing and Olympic Games Sponsors

    Introduction Ambush marketing occurs when one firm opts to pay and become an official sponsor of an event and then another company attempts to ingeniously connect itself with the event without paying the required sponsorship fees. Techniques used in ambush marketing are several and include buying commercial time before and during event broadcasts. This kind…

  • Aspects of Online Marketing

    Major online stores and service providers, such as Amazon, Tinder, and Spotify, excel at taking significant portions of their respective markets through disruptive innovations. They have shown that success in the digital market lies in delivering new experiences and adhering to a customer’s tastes (Business Disruptors, 2017). In this paper, the primary ways of customer…

  • Sumo Salad Retail Chain’s Marketing Mix

    Table of Contents Product Price Promotion Place References The target market for take-home single serving salad tubs will be concentrated (Lamb, Hair, & McDaniel, 2011), for it will target mainly one segment of the market – single individuals (although it might be possible to state that the target market is multi-segment, for the set of…

  • Hennes and Mauritz Company’s Marketing Strategies

    Table of Contents Introduction Main Body Conclusion Reference Introduction Hennes and Mauritz (H&M) remained above its competitors in the clothing industry in terms of profitability and satisfaction of customers. H&M chain store successfully used components of marketing mix to increase overall sales of its products. In order to attract low-income earners to this scheme, the…

  • Good Mark Industrial Ltd.’s Marketing Project

    Project Title An evaluation study of the marketing project/policy, implemented by Good Mark Industrial Limited, since the year 2009 in aspects of exports, sales turnover, high precision of products, customer appreciation, sustaining the competition and the environmental effects on the performance of the company. Rationale Major Problems and Challenges Good Mark Industrial Limited has been…