Category: Marketing

Table of Contents Executive summary Current Marketing Situation Threats and Opportunities Analysis Marketing Objectives and Issues Marketing Strategy Action Programs for the Marketing Strategy Budgets Controls Reference List Executive summary Automated aerial vehicles (AAV), also known as drones that were previously used only in military operations, gained increased popularity worldwide in civic life. EHang, located…

Table of Contents Marketing Strategy Implementation Evaluation Reference Marketing Strategy The target population for Lee’s eatery will be mostly the middle-aged population of, men and women. Such a choice is conditioned by the eatery’s location: the highly developed district where the business centers’ cafeterias provide low-quality food for clerks. Thus, workers will visit the nearby…

Relationship marketing values client loyalty and lasting engagement instead of short-term objectives such as consumer acquisition and direct sales. The most important goal of the community college should be getting prospective clients for the athletics program and converting them to loyal customers. This will be a good indicator as to whether the business niche, marketing…

Vision and Opportunity Goals, Purpose, and Mission After leaving the university, I’d like to create a business project that would be sustainable, correspond to the demand on the market, and, most importantly, coincide with my philosophy of not bothering anyone unless it is necessary. While many business models of our time are built around the…

Blue Ocean Strategy is a marketing theory that stems from the title of a 2004 book authored by Kim and Mauborgne. In their book, Kim and Mauborgne explain why striking a balance between cost leadership and differentiation can help a digital company create a leap in its value on the market (David, 2013). “Blue oceans”…

Based on studies carried out on the Australian Mobile market; it has been conclusive that ‘mobile data services’ have had an effect and increasing significance, as the returns from ‘voice calling’ are declining and at the same time trends show that mobile communication use is likely to advance. About the characteristics of the Australian mobile…

Introduction The modern market for goods and services is notably diverse. A particular management model is needed to properly control sales and increase the effectiveness of the marketing strategy. One of the fundamental points of this method is the product life cycle, which considers the different stages of the product’s behavior in the market and…

Since the product of interest for this marketing campaign is occupational therapy for the kids, it is vital for the visuals to resonate with the parents of children that require rehabilitation and assistance in performing activities of daily living. Considering the price policy and market location, the target customer for the product will be parents…

Introduction First of all, it is necessary to point out that meeting the extremely high demands of the increasingly competitive market depends upon a variety of marketing strategies companies rely on. Customer satisfaction is recognized to be of particular concern, as it affects the profitability of a wide range of industries. This report is devoted…

What are the main messages and themes in the video “The Selling Games”? The video is aimed at delivering the following main messages and themes: Video advertisements have inspired the qualitative shifts in the ad world thus leading to a whole new approach to producing ads – making them brighter and more appealing than they…