Category: Marketing

Table of Contents Introduction Need and the motivation of the customer Personality and self concept Perception and attitude Learning and involvement Reference Introduction In the 21st century technological environment has witnessed a rampant growth due to its dynamic nature. This has also been witnessed in the marketing function of the business since some of the…

Table of Contents Overview Research design Research study’s Participants Research Instruments Range Interpretation Data Processing and analysis Ethical Considerations Limitations of the study References Overview The major reason as to why the researcher took the initiative of conducting this research was to establish the manner in which the hotel chains support their product differentiation through…

Table of Contents Introduction Main body Conclusion Reference Introduction According to Tuten and Marks (2012), the empirical research study seeks to investigate and analyze how marketing educators can boost educational technologies by using social media platforms. From the quantitative research study carried out among students, educators, and institutions, it is evident that most participants in…

Introduction Marketing involves determining which products or services are likely to be consumed by customers. In any business, marketing is a way of increasing sales and consequently revenue. The music industry is part of the wider entertainment industry that includes movies, and other forms of contemporary art. Technological developments in the 20th century have influenced…

Sampling Scheme The appropriate sampling scheme that Transport for London (TfL) should use in surveying attitudes and preferences of passengers for Night Tube services is stratified method. Since TfL lacks a sampling frame, the use of the stratified sampling method would allow the categorization of passengers into distinct groups with unique attributes. The sampling scheme…

Introduction Qualitative research is a form of research that involves description. It seeks to describe and analyze the culture and behavior of humans and their groups from the point of view of those being studied. Qualitative research utilizes the natural setting, for instance a classroom and not a laboratory (Maximiano, 1999). Qualitative research relies on…

Table of Contents The Problem The Solution The Results Lessons Learned Reference The Problem The diversification of Sears, Roebuck and Company’s clientele to specialty and mass merchandisers stores posed a big problem to its survival in the 80s. There was a mass exodus of its loyal customers as they went searching for discounts on bulk…

The Pre-Exposure Prophylaxis (PrEP), Data to Care, Implementation, and Evaluation (PrIDE) project was conducted to increase PrEP awareness of racial/ethnic, sexual, and gender minorities through social marketing in 12 jurisdictions (Marshall et al., 2022). While the resulting data confirmed enhanced PrEP awareness among the minorities, social marketing strategies were also tested using cluster evaluation approach.…

A few weeks ago, I saw an advertisement for a course that promised that one would start making millions after taking it. I wondered how this magical course could affect a person enough to change his earnings and his thinking in general. I read the description and several reviews and concluded that it was a…

Introduction In today’s competitive world, firms are compelled to work smartly to not only woe but also to maintain existing customers. Driven by a desire to stand out from the rest, almost every business is turning to the use of technology to reach its intended market segment. An approach taken by many companies is to…