Category: Brand

Table of Contents Introduction Branding, Packaging, Logo How it is Made References Introduction The importance of designing the package and logo to brand a product is indisputable. The amalgamation of the three aspects, the package, design, and logo create the imagery of a brand. This paper discusses the packaging, logo, and branding of Wicked Laser…

Executive Summary Alison Sims is the managing director and founder of Paleo Foodies, one of the leading online brands in Australia. Through the brand, she advocates for the consumption of healthy foods. The brand generates its content. It also advertises the content provided by other trademarks operated by like-minded individuals. There is a need to…

Tropical juice manufacturing company is an institution involved in producing and processing freshly blended fruit such as mango, passion, apple, among others. The firm produces a non-alcoholic beverage made from original tropical fruit rich in nutrients and vitamins essential in boosting the body’s immunity (Anjum et al. 2). The brand products will range from pulp,…

Table of Contents Sports event Marketing the event Measuring success Ethical considerations Reference Sports event As a student brand manager, I would sponsor different sports events on campus. Since the Red Bull brand is associated with sports events such as the Moto-GP among others, the on-campus sports event would give the brand an upper hand…

The pandemic caused by the global spread of coronavirus led to substantial changes in all spheres of life and industries. In particular, it impacted consumer behavioral patterns and people’s attitude to a “well-recognized brand name that assures quality and instills trust” (Chan, 2021, par. 1). That is why after the pandemic, hoteliers focused on strategies…

Research on the Unisom brand analysis and the sleeping aid market is progressing well. It has been determined that the market has a lot of potential as 70 million Americans suffer from insomnia and another 43 million experience other sleep-depriving conditions such as obstructive sleep apnea (LaRosa). The sleep aid market is valued at approximately…

Table of Contents Introduction Career development and employability Assessment Reflection Conclusion References Introduction Building a successful career in 2021 seems to be harder than climbing Everest. Management science has evolved over the years and now spans a variety of sectors, including communication, marketing, psychology, sociology, and many others. Such concepts as personal branding and networking…

A brand is a logo, mark, symbol, name, etc. that creates point of difference amongst various organizations in the market place. I believe that it gives a product or service the expression that differentiates it from other brands seeking to satisfy similar needs. Therefore, branding is the process of using a name or logo to…

Table of Contents Introduction Improve Mobile App Experience Include Third-Party Mobile Apps Broaden Food Assortment References Introduction According to the provided data and analysis, Chick-fil-A is in an excellent position to expand and to improve, becoming a major fast-food franchise. As such, it is in need to adapt a new marketing strategy. It should provide…

Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet. There are six types of…