Category: Brand

Through the last decade, memes evolved from funny and entertaining images into a communication tool. While previously memes fit only into one or several contexts, current memes present more of a trending template that could be used to describe a wide variety of situations. Thus, memes allow individuals to make their version of a comment…

I remember one episode from a TV show that attracted my attention – a wealthy person was telling a story related to the issues of his private life, and I realized that I felt connected with this man – regardless of his social status and money, he was the same as ordinary people, with the…

Each brand has specific attributes, functional or emotional associations assigned to it by customers. Brand identity is a kind of long-term promise to consumers. Out of two similar products on a shelf, a person is more likely to choose the one that is well-known and correctly positioned (Hameide, 2011). It coincides in the consumer’s mind…

Introduction Teleflex Incorporation is a firm that is established within the hospital and healthcare industry. The firm has a global scale of operation with its headquarters located in the Greater Philadelphia Area in United States. Over the years, the firm has been able to attain sustainable growth. For example, during its 2008 financial year, Teleflex…

Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment. Given that fashion is one of the most polluting industries globally, the trend for more sustainable apparel production has spread considerably, and brands like Pangaia emerged (Woodside & Fine, 2019). Pangaea’s primary…

Table of Contents Needs Assessment My Current Skills and Ability Task Analyze Objective Training to Increase Employability Lesson Plan References My job of interest is a brand/product manager. This area lies in the field of marketing. This paper shall first describe the brand/product management and the role of a product/brand manager, before designing the program.…

Regardless of the controversial attitudes to concessions’ effectiveness, in the present day, Primark and multiple other companies include them in their strategies of development. Primark is one of the largest international retailers that offer quality fashion, beauty, and homeware, operating in more than 380 stores across Europe and America (About us, no date). While most…

Introduction In recent years, the concept of sustainability became highly essential in the sphere of manufacturing all over the world. In particular, fashion companies demonstrate a growing interest in their products’ environmentally and ethically appropriate manufacturing, distribution, and consumption. However, according to many consumers, the option of sustainability in the fashion industry is unrealistic. The…

The history of the brand Nike that has millions of customers all over the world began with an investment of 500$. The founder of the Nike brand sold the first pairs of shoes from the back of his car. In the next paragraphs, the specific ways of the organization, as well as personal qualities that…

Introduction A medium-sized Russian ice-cream producer, Ice-Fili, is still a middle store. The company is dominating the Russian top ice-cream production. However, according to Bernard Koopmans’s market share targets, the company does not have a stable dominating market share. The company only boasts of 4.3% market share which is very low considering the huge market…