Category: Brand

Table of Contents Situation Analysis Objectives Strategy Communication planning and product sales strategies Production estimates Quality control References Situation Analysis This case study illustrates the radical new approach to brand marketing being taken by Graves Enterprises and its floor care products. Traditionally, brands have sought to gain competitive advantage by communicating product benefits in a…

Introduction This paper analyzes my perceptions of three brands – Harley Davidson, Naked Juice, and Tropicana Juice. While the paper contains individual analyses of each brand, it also highlights four issues in each segment – how each brand captures my attention, what captures my attention about the brand, my sensory perceptions of the brands’ aesthetic…

Table of Contents Introduction Why People Invest in Personal Brands The Choice of the Platform The Content Authenticity The Dark Side Conclusion References Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using one’s information to provide a comprehensive…

I have examined the websites of Adidas, Reebok, and Patagonia – the three leading companies in the transparency index. Their contribution is undoubtedly admirable; however, in my view, the most remarkable report was made by Patagonia. Since Hart (2019) mentions that this brand was included in the index for the first time, it becomes clear…

I chose this commercial because it represents the friendship between a human and an animal. It starts by showing how the relationship develops when a horse is growing up. Even though an animal does not talk, its feelings are shown in the way it spends time with the person who had direct involvement in their…

Collaborations between retailers and luxury brands give customers what they have been after for quite a long time. Brands like Zara and Forever 21 owe a great deal of their success and popularity to their ability to emulate high-end brands for reasonable prices (Patel, 2019). On the flip side, though, retailers who make it their…

Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago. However, recently, people from the United States started to report failing to find the production of Arrid in supermarkets. It might have happened for many reasons; perhaps…

The presence of the company’s own mission is a condition for sustainable development and maintaining the competitiveness of the company in the long term. The mission is a necessary attribute for the successful functioning of the company, which defines the purpose of the organization and expresses its individuality (Esi, 2015). To define the mission, management…

Nike is the world’s number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other fitness activities according to marketing research conducted on Nike1 (Khan et al,. 2020). Nike’s sports products are focused on many categories such as men and women sports training, running, basketball,…

Research Rationale Celebrity endorsements positively influence buying intentions, brand identification, memory, and purchase behavior. In addition, celebrity ratification surpasses a positive frame of mind toward an organization; however, there is little evidence on whether an international or national star has a similar influence on product standards in the local market. There is a link between…