Category: Brand
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Brand Image Development: Project Scope and Analysis
As a former member of a business team, I used to be involved in a project concerning the development of a brand product. Particularly, it was necessary to come up with a brand image for a new application for smartphones, identify the key characteristics of the target audience and appeal to it so that the…
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Top-Selling Smartphone Brands in the World
Recent economic uprising of the People’s Republic of China has made an undeniable impact on the world globally. Two out of four top-selling smartphone brands in the world, Huawei and Xiaomi, are initially Chinese. The way these companies have handled the enlargement of their audience to a global scale, however, differentiates by a number of…
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Electronic Medical Records: Brands Comparison
Table of Contents Introduction Main body Conclusion Reference Introduction Electronic medical records are medical records in a digital format, which have many advantages over conventional paper-based records. This paper compares three different EMRs; ABELMed PM-EMR, Amazing Charts, and e-MDs Chart. ABELMed PM-EMR is both easy to learn and use. During automating daily tasks, it is…
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IMed Brand Driving a Paradigm Shift in Healthcare
Executive Summary The influence of artificial intelligence (AI) is dynamically increasing in the healthcare industry. AI experts believe that it is a revolutionary technology, and its impact in the medical sector is “life-changing” (Mills, 2020, para. 4). Its great potential drives a transformative change in the modern-day and future medical care system by advancing patients’…
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Hotel Industry Branding and Marketing Strategy
Eco-certification for the Hotel Industry within the United States is a vital venture for the future of eco-tourism business. Certification is a voluntary process of assessing certain standards of facilities and services, Honey & Rome (2001). As a result, many hotels have not taken the initiative to get certified. Bien A, (2006) notes that, as…
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The Nike Brand Advertisement Analysis
Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed at demonstrating that sports are…
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Nature’s Best Pet Food Brand’s Target Market
This paper is dedicated to the study of the target market for a new pet food brand called Nature’s Best, which is soon launching on the market. This brand’s high quality and focus on natural ingredients will soon make it the favorite dish of every pet. In general, an audience-focused approach is more efficient than…
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Marketing Campaign, Brand Strategy and Internet
Table of Contents The Elements of an Effective Cause Marketing Campaign Don’t Let Big Data Bury Your Brand Branding in the Age of Social Media A Better Way to Map Brand Strategy The Elements of an Effective Cause Marketing Campaign The first article under discussion is written by Panepinto, and it is dedicated to the…
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Brand Management: Tea and More
Table of Contents Introduction Major Facts and Problem Possible Solutions Advantages and Disadvantages of the Possible Solutions Choice and Rationale Converting Contracted Employees to Permanent References Introduction Global Tea was founded in 1985 in Los Angeles by three sisters who shared profound love for fine teas. Tea and More (TAM) outsourced the tea business and…
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The Scandal of the Brand of a Medical Device – EpiPen
In 2016, an enormous spike in the price of EpiPen, a life-saving epinephrine auto-injector used in emergencies by people suffering from severe allergies, caused a massive scandal and numerous discussions. The manufacturer of the device, Mylan, confronted a public outrage and had to take measures to be rehabilitated in the eyes of society. This paper…