Category: Apple

Rhetoric is used throughout the advertisement series for the Apple computers that first started coming out about a year ago. The first commercial features two men standing in an empty white room. There are no other colors, no walls, and no distractions from these two guys. One introduces himself as a Mac computer and the…

Introduction Organizational theory can be defined as approaches and methods that are used in company analysis (Hatch, 2018). The concept is important in ensuring the productivity and sustainability of business and their products. Various strategies are often examined by companies. For example, Porter’s matrix has been used to analyze the different aspects that might affect…

The American marketing association defines marketing as ‘the activities, set of institutions and processes for creating communicating delivering and exchanging offering that has value to its customers, partners and the society at large. Marketing is the process through which companies create, communicate and deliver value to actual and potential customers to increase revenues (Vieceli and…

Table of Contents Abstract Introduction Ethical Dilemmas Background Past Strategies Recorded Gains Compliance Plan Conclusion References Abstract Business ethics is a critical field that guides organizational managers to pursue desirable practices while fulfilling their stakeholders’ needs. The presence of proper mechanisms makes it possible for companies to remain ethical. However, the issues arising from supply…

The BCG Matrix is a tool applied for long-term strategic planning efforts, and in this discussion board, it will be applied to analyze Apple (Hanlon, 2021). The “dogs” are the iPods, which were expected to change the customer’s perception of headphones but failed to gain significant market share. The “cash cows” are the personal computers…

Introduction Capital budgeting entails selecting investments that increase a corporation’s worth. The capital budgeting procedure may include acquiring land or purchasing fixed assets such as a new vehicle or equipment (Siziba & Hall, 2021). Market efficiency describes a marketplace where prices reflect all valuable accounting data related to underlying securities or assets. The more information…

Introduction Market segments are created by subdividing a target market and afterward arranging the populace according to the major factors that influence their purchase behavior. Sex, age, wealth, ethnicity, career, culture, marital status, and locality are a few of these. Discussion Apple is a recognized brand with appeals to individuals all over the world. Apple…

Table of Contents Attention Capture Message and Connotation Target Audience Conclusion References Visual symbols associated with the company form a significant part of its market image. As a rule, they reflect a firm’s marketing strategy and convey a particular message to potential consumers. Research indicates that a company’s logo and visual style can influence customers’…

Table of Contents Introduction The Business Model Innovation theory Apple Computers Inc Apple’s innovation or change Innovation concepts that Steve Jobs used Analysis Conclusion References Introduction The theory of Business Model Innovation (BMI) discusses the creation and reinvention of a business model in the decade of globalization and in more recent times, that of recession.…

Introduction The invention process is a complicated and time-consuming phenomenon. J. Tidd and J. Bessant (2009) propose this theory concerning the concept of innovation. It starts with an image that might be considered a vision by others. And then, can the tiresome method of continuous checking and error occur as this proposal is introduced? To…