Category: Apple

  • Apple Incorporation: International Marketing

    Table of Contents Introduction Application in Apple Inc. Planning Organizing Leading Control Conclusion Reference list Introduction “Top bosses are often eager to try out the latest management theories and while they can be beneficial, often they become ‘flavor of the month’ and then thrown out of the window” (Daft, 2011).The key managerial functions however, remain…

  • Apple Inc.’s Innovation and Simplicity

    The technology market is currently dominated by a number of companies. However, one particular company stands out the most with its minimalistic design and unique marketing strategy. Apple Inc. is a technology company, created by Steve Jobs and Steve Wozniak in 1967. The headquarters of the organization are currently situated in California. Its range of…

  • Apple at a Glance: A Success Story

    Table of Contents Brief company history Company overview Basic nationwide macroeconomic indicators Time series data Brief company history Apple Computer, Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 in California. The organization’s commercial activities began with the production of its first personal computers with the MOS Technology 6502 processor: success…

  • Apple Inc. Company’s Resources and Position

    Are any employees of your company represented by labor unions or covered by collective bargaining agreements? Are any of these employees working outside of the United States? For now, Apple has no employees that are represented by labor unions or covered by collective bargaining agreements because they are considered to be unfavorable. Still, people tend…

  • Apple Inc. Capstone Project: Strategic Plan

    A PESTEL analysis, which examines the conditions of an industry’s external environment, was performed on U.S. smartphone industry. The analysis revealed that this industry has strong governmental involvement and economic influence. There are U.S. agencies that exist just to protect consumers from unfair or fraudulent businesses, and to regulate the manufacture and operation of certain…

  • Situational Analysis of Apple Inc. Corporation

    Table of Contents Description of the Company Context Competitors Collaborators Customers References Description of the Company Apple Inc. is a telecommunications firm that manufacturers sleekly designed communication gadgets such as iPhones, iPads, PCs, iMacs, and other software offerings that work together with telecommunication devices. Apple Inc is headquartered in Cupertino, California with over 350 retail…

  • Apple Watch Product’s Marketing Communications

    Integrated Marketing Communications The Big Idea The Apple Watch features activity tracking capabilities introduced by other wearable technologies such as the Fitbit, Jawbone Up, Nike + Fuel band, and so forth. However, the Apple Watch will be compatible with the iPhone. With this seamless integration, the watch can receive phone calls, iMessage and texts, and…

  • Apple Inc. in the Retailing of Consumer Electronics

    Today Apple takes one of the leading positions in the industry among such developed computer companies as Sony, ACER, Samsung, HP, Lenovo, ASUS, and some others which are popular with the customers of the United Kingdom (Harps 2002). This market is rather competitive and requires following the tendencies in the progress of our modern society.…

  • Apple, Inc. As an Electronic Companies

    Introduction Apple is a multinational technology firm specializing in the design, production, and sale of consumer electronics, including smartphones, personal computers, and accessories. The American company is headquartered in Cupertino, California, and has been in operation since its 1st April 1976 founding (Levy, n.d.). In 2018, the company broke the record to become the first…

  • Apple Company’s Innovations and Marketing Mix

    Table of Contents Introduction Defining the Marketing Mix of Apple Product Innovation: iPhone Conclusion References Introduction Apple Inc. is a leading and most valuable technology-based corporation, a trendsetter within a modern innovation market. The company is known for building its prominent history and fortune on the grounds of innovation that significantly transformed humans’ digital experience…